Marketing Campaign - PlusIsEqual

I have chosen PlusIsEqual from Lane Bryant as my topic.

Lane Bryant is trying curvier models on for size.

On platforms like Instagram and Twitter, women who have for so long felt ignored by mainstream fashion are finally able to have a voice. They're sharing body-positive selfies and hashtags, following plus-size bloggers like Gabi Fresh and Nicolette Mason.

This campaign went viral because it delivers a prospective society to the point of view.  This entire campaign is centered on showing people to not be ashamed of their body. The goal of this campaign is to educate the society to love their body no matter what size they are in it.

People should not have a mindset that beauty has always appeared from their physical look. Pure beauty comes with a confidence, health, and sexiness from themselves.

I really love this concept, because it makes us think that this is the time for us to finally all to accept each other’s as we are, that they who has bigger appearance than us doesn’t deserve a body shaming and bullies. This campaign now shows us to encourage self-acceptance, fight back against body-shamers, because sometimes when someone sees an image of a woman, it makes them feel a certain way about themselves, so from this 30 seconds campaign they want to show these girls that they’re the same.

The campaign is representing body diversity without labeling it plus sized, this is a great way and a big step towards true body equality.

The campaign perfectly fit the philosophy that beauty is meant for everybody and every type of bodies.

This campaign is currently running and has been for most of 2015. 
The main slogan of the campaign is “Plus is Equal”.