
What is a business model?
Yesterday we had discussed business model.
a business model describes the rationale of how an organization creates, delivers, and capture value.
a business model includes nine basic building blocks.
In this case, I observe and explain the business model of Dufan company.
here is the business model
- Customer Segments
(For whom are we creating the value? who are our most important customers?)
· Teenagers
· Tourists
· Family
· Adventurous
- Value propositions
(what value do we deliver to the customer? which one of our customer's problem are helping to solve? which customer needs are we satisfying?)
· Entertain· Experience· Food and beverage· Photos· Merchandise· Family friendly - Channels
(through which channels do our customer segments want to be reached? how are we reaching them now? which ones work the best? which one are most cost-efficient?)
· Websites
· Billboard
· TV adverting
· Radio advertising
- Customer relationship
(what type of relationship does each of our customer segments expect us to establish and maintain with them? how are they integrated with the rest of our business model?
· Feedback
· Critics
· Social media (posting through instagram and path)
· Blogger’s article
- Revenue Steams
For what value are our customers really willing to pay? How are they currently paying? How much does each Revenue Steams contribute to overall revenues?
· Pleasure
· Photos
· Merchandise sales
· Rent space for food and beverage
· Entrance
· Rides
-
Key resources(what key resources do our value propositions require? Our distribution channels? Customer relationship?)
· Technology infrastructure
· Global fulfillment infrastructure
- Key activities
(What key activities do our video proposition require? Our distribution channels?)
· Fulfillment
· Development and maintenance
- Key partners
(who are our key partners? Who are our key suppliers? Which key activities do partners perform?)
· Sales promotion
· Content partners
- Cost structure(what are the most important cost inherent in our business model? Which resources and key activities are the most expensive?
· General and administrative salaries
· Marketing sales
· Research and development
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